GMB is a free tool provided by Google that allows businesses to manage their online presence across Google. By creating and claiming a listing for your business. You can control how your business information appears on Google Search and Maps.
Here are some tips and tricks to help increase the visibility and click-through rate of your Google My Business listing:
- Optimize your listing: Make sure your listing is complete and accurate, including your business name, address, phone number, and website. Also, include high-quality photos and videos to showcase your business.
- Encourage reviews: Positive reviews can help increase your listing’s visibility and click-through rate. Encourage your satisfied customers to leave reviews on your Google My Business listing.
- Use keywords: Use relevant keywords in your business name and description to help potential customers find your listing when searching for businesses like yours.
- Use Google Posts: Use Google Posts to promote special offers, events, or new products and services. This can help increase visibility and click-through rate.
- Utilize Google My Business Insights: Use the data provided by Google My Business Insights to track how many people are viewing and clicking on your listing, and make changes to improve performance.
- Use Google My Business Q&A: Encourage customers to ask questions and answer them promptly. It will help increase visibility and click-through rate.
- Highlight Unique Selling Points: Use unique selling points to stand out from your competitors and make your business more appealing to potential customers.
- Keep it updated: Update your listing regularly with new information and photos to keep it relevant and accurate.
Following these tips and tricks can help increase visibility and click-through rate of your GMB listing and help attract more customers to your business.