GMB is a free tool provided by Google that allows businesses to manage their online presence across Google. By creating and claiming a listing for your business. You can control how your business information appears on Google Search and Maps.

Here are some tips and tricks to help increase the visibility and click-through rate of your Google My Business listing:

Optimize your listing: Make sure your listing is complete and accurate, including your business name, address, phone number, and website. Also, include high-quality photos and videos to showcase your business.
Encourage reviews: Positive reviews can help increase your listing’s visibility and click-through rate. Encourage your satisfied customers to leave reviews on your Google My Business listing.
Use keywords: Use relevant keywords in your business name and description to help potential customers find your listing when searching for businesses like yours.
Use Google Posts: Use Google Posts to promote special offers, events, or new products and services. This can help increase visibility and click-through rate.
Utilize Google My Business Insights: Use the data provided by Google My Business Insights to track how many people are viewing and clicking on your listing, and make changes to improve performance.
Use Google My Business Q&A: Encourage customers to ask questions and answer them promptly. It will help increase visibility and click-through rate.
Highlight Unique Selling Points: Use unique selling points to stand out from your competitors and make your business more appealing to potential customers.
Keep it updated: Update your listing regularly with new information and photos to keep it relevant and accurate.

Following these tips and tricks can help increase visibility and click-through rate of your GMB listing and help attract more customers to your business.